THE SCENT OF SUCCESS

Flower power 


The idea was great, the timing awful. Had it been otherwise the Indonesian economy could be smelling sweeter. Now there’s a chance for success because a local businessman exercised his curiosity. Duncan Graham reports on a new ecotourism venture with a complex past:
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It looks incongruous. In the pretty village of Plumbon high in the hills above Solo in Central Java, an old flat-roof factory sprawling among the marigolds and lavenders.
Industries often seek to soften their harsh presence with a tree or two to mask the smokestacks, maybe a lawn out front to lay the dust. But this is different; the plants are here to feed the plant.
The story starts in the early 1960s, a tense time in Indonesia with growing concern about President Soekarno’s closeness to Communism. Although most deals were with Russia, relations with a small Soviet satellite had already begun to bloom. Literally.
Bulgaria is now a democratic republic of seven million with a market economy and a big US airbase, but half a century ago it was part of the Eastern Bloc.
Politics aside, the Slavs had skills that Soekarno thought could benefit his nation, for Bulgaria is the world’s largest producer of oils called essential.
It’s a confusing word. It doesn’t mean crucial or necessary, but an oil which carries the ‘essence’ of a plant, the volatile liquid distilled from flowers and leaves.
If your bathroom soap smells sweet or family members use perfume, chances are the scents have come from the Balkans.
Why not Indonesia? The President did a deal and Bulgarian engineers and scientists soon built a factory, installed equipment and set about getting locals to plant the required blooms, mainly roses and lemon grass. The produce would be exported to repay the loan, the hills would blossom and so would jobs.
The dream withered with the 1965 anti-Communist coup d’etat in Jakarta. The Bulgarians fled, the factory abandoned. During the following decades it was sold and bought several times.
One owner tried making chopsticks, another getting swifts to take up residence so nests could be harvested for Chinese medicine and soups. Attempts were made at producing perfumes. All failed. Without the skills of the East European technicians the venture was doomed.
Eventually one frustrated buyer cut out all the specialized copper equipment and sold it as scrap. The chimneys were felled, imported furnace firebricks plundered. Weeds marched in and took over.
Then came local engineer and entrepreneur Paulus Mintarga.
“I was checking a nearby villa development when I noticed the factory buildings,” he said. “I found the design interesting and the history curious. I understood Soekarno’s vision and I wondered if it could be revived.
“Why not turn it into a museum to encourage young people to see the opportunities? We could develop the industry and build the local economy, but this time through small-scale distillation in the villages.
“We should seek balance in everything. Business people concentrate on financial capital, but social capital is equally important. That’s why I’m pursuing this project.”
Mintarga’s family moved from Kalimantan to Solo where his father taught at a Chinese high school. He was the ninth of ten children. At university he trained as a structural engineer then worked as a contractor in Jakarta.
“ I’ve always liked to question though never pushed to be a high achiever - and that’s helped my development,” he said.
“This is a spiritual island. If you live and eat and grow and draw breath in Java, that influences the way you behave and think. It’s like the umbilical cord linking mother and child. It’s important to be open, to listen and contemplate.”
Mintarga is best known as the self-taught architect behind Rumah Turi (house of the sesbania flowering pea). This was Solo’s first eco-boutique guesthouse using wastewater to feed thousands of plants and fish to create a calm environment. He got ideas for the building from a trip to Japan where he marveled at the way locals used space.
In Yogyakarta he designed the three-storey Greenhost Hotel applying scrap metal and recycled wood (he prefers ‘upcycling’), mainly from shipping pallets. Vegetables are grown in a massive hydroponic system which runs past the rooms.
Apart from the present project he’s also involved with a home and holiday development in the Selayar Islands of South Sulawesi, a famous dive zone close to a national park.
There will eventually be a hotel on the 2.5 hectare site alongside the Plumbon museum now known as Rumah Atsiri (home of essential oils). When finished the development will have cost more than US $5 million (Rp 68 trillion). The first stage is already open to tourists.
“What’s a legacy?” Mintarga asked. “Should it be something monumental or sustainable? I’ve been blessed. My vision is to develop the potential of Indonesia and its people.
“If Rumah Atsiri becomes a training ground for the industry that Soekarno wanted then I’ll be 

satisfied.”

First published in The Jakaera Posr 16 January 2019